Chapter 7 touched on this subject but this chapter does a great job of showing just how important pictures and graphics are in making an effective news release. One way the pictures have made such an impact is the camera quality these days. People use the cameras to make a simple picture look alot better. When the pictures are uploaded onto a computer they are then cropped to portray only what is supposed to be shown and make the picture even more appealing. Photos that are taken for publicity should have no more thatn 4 people in it to keep the focus on those people. All of these photos should be kept in a folder for references in the future. Lastly keep the captions that go with the photo short and simple.

Information was found at Public Relations Writing And Media Techniques Sixth Edition Dennis L. Wilcox