Part of any successful publicists or PR professional is alerting the media about newsworthy issues. As we have found out from reading many ways include news releases, anr’s, vnr’s, and media advisories. One new one in chapter ten is a tip sheet. A tip sheet is actually for the publicists. It lets the publicisits know what kind of material a publication or broadcast station is looking for and applying that information to a particular issue. One way to get this information to the publicists is through electronic newswires. They distribute news releases to the search engines on the internet to allow for easy access. People can access these pieces of information by inserting keywords into the search engine.

Information was found in Public Relations Writing And Media Techniques Sixth Edition by Dennis L. Wilcox