Throughout this summer semester we have learned a lot about what PR practitioner does. This job entitles many things. One of the most important jobs they perform is making social media news releases. These news releases are one of many that can be done. They are viewed online so they have the ability to make very large impacts. They represent one of the jobs that a practitioner does and that is to get something promoted, advertised, or heard. According to our book Public Relations Writing and Media Techniques, a social media news release is a very basic element in any publicity plan. These can raise awareness and have a huge impact on decision making. SMNR’s let the public know when something new is happening or is coming out. It is short and straight to the point. Two websites I have found to be very helpful are http://www.briansolis.com and http://www.pitchengine.com. The first website offers advice on how to put together a social media news release while the other provides examples of top notch social media news releases. These websites are great because they give you a chance to write one and then judge it compared to ones that are written very well.
After reading about these releases, I have arrived at some advantages myself, and also will provide advantages from other sources. Social media news releases have a very big advantage when trying to pitch something to someone. That is they are very inexpensive. Once you have a website up and running it is not expensive to post social media news releases. Another advantage is that these releases are not long and entertain the reader for the whole release. In doing this, the reader does not get bored or tired of reading. According to Public Relations Writing and Media Techniques Vice President of Marketwire, Paolina Milana, said that, “Social media releases are generally formatted so information is easy to scan, utilizing bullets and lists of ready-made quotes instead of dense text.” Also, social media news releases take advantage of using images, hyperlinks, and providing websites so the reader can access them easily. This accessibility for readers makes the news release that much more effective and easy for them to retain the information they have read. These advantages are easy to master and vital in a PR practitioner’s life. The ability to do these things are key components to the success of their job or project.
While social media news releases are great, there are some disadvantages. The first is the same exact first advantage I stated earlier. Because the releases have to be short, you cannot be too wordy. The last thing you want to do is be too wordy and your readers get bored and not finish reading your release. Journalists, buyers, and prospects want to read these releases in a matter of seconds. This is a big disadvantage, but one that needs to be worked around. Another big disadvantage of social media news releases is that there is no confidentiality. The personal information that goes on a social media news release could be used to harm someone or a whole company.
PR practitioners should use social media news releases when they want to promote a big event. Another time they should use it is when they want to send it to a lot of websites. When they send it to websites the probability of having more readers is greater than selecting a few people to email it to. This is a great example of a social media news release http://www.prnewswire.com/news-releases/chevrolet-volt-freedom-drive-to-celebrate-newest-launch-markets-97595984.html. Also, on this site Chevrolet has given tags you can click on to access more social media news releases. This makes it very reader friendly and easy to navigate.
After learning about social media news release I have some tips I would like to share.
– Be aggressive in your writing
– Write with conviction
– Use bullets to get main points to stand out
– Write short sentences
– Make sure to make it entertaining
– Use a social media news release as a marketing tool
– Send to the appropriate websites.
Learning about these releases has made me a more efficient writer. Being able to write good ones will set you apart from the pack of writers.

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