Ch. 14 reading notes

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This is the last chapter!!!! Personally I loved this chapter because it was about my favorite thing about the internet and that is EMAIL. The advantages of email include…

– Reduce cost of employee communications

– Increase distribution of messsages to more employees

–  Flatten the corporate hierarchy

– Speed decision making

– Keeping up with events

– Making arrangements and appointments

–  Reviewing and editing documents

    This had lots of information, but I want to focus on one aspect of emails that I find to be very helpful. That aspect is making arrangements and appointments. There is nothing worse than trying to call someone all day and not being able to get ahold of them. This is a way for someone to let them respond when they can. Email is great from this aspect because it can allow people to multitask. For instance if they are having a phone conference they can email while doing that. This allow for fast responses and more thorough and thought out questions and answers. This is the best way to reach someone bar none. The last thing I will say about emails is if you dont want to reply all then DONT!

Information was found in our great book Public Relations Writing and Media Techniques Sixth Edition.

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Chapter 12 Tapping the Web and New Media

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Chapter 12 informs us about the internet and how to use social media sites effect the way we live. The part that I love is the section on YouTube. I like this one the best because I watch YouTube videos all the time when I can. In March, 2008 there was 11.5 billion online videos on this site. Some more stats are as follows:

1. The average online video was 2. 8 minutes

2. The average viewer watched 235 minutes of online video

3. Google’s YouTube ranked as the top U.S. video property

4. They had 4.3 billion videos

People use YouTube for many different ways. Individuals use it for mostly to post their thoughts and opinions about issues. Businesses use this site for a way to get out to the public what the business is all about. Smirnoff is a great example of how YouTube can be used effectively is marketing. They launched a YouTube video of their new Ice Tea Malt Beverage. It cost them 200,000 dollars versus a commercial spot that would have costed 350,000 dollars. This is a great example of how their marketing team used YouTube very effectively.

YouTube can do many things. The main thing it can do though is bring people with common goals and ideas onto one webpage.

This information was retrieved from Public Relations Writing And Media Techniques Sixth Edition, by Dennis L. Wilcox

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Chapter 11 RN: Get sloppy reporting gone!

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While this whole chapter was full of information about reporting, media, and reactions, I found sloppy and biased reporting to be the most interesting. I did not realize that so many exectuties think that news coverage reflects the reporter’s personal opinions and biases. Also, a Fortune 500 magazine said that 43 % of executives would say that they give their reporters a “B” grade on reporting about their company. They also said that the biggest problem is because they have no background in what they are reporting on. Executives say that they should have to have a general knowledge about the subject before reporting on it. Here are some ways that sloppy reporting can be reduced:

1. Educate executives about how the media operate and how reporters strive for objectivity. That means other viewpoints, sometimes unfavorable, will be in a story.

2. Train executives to give 30 second answers to questions. This reduces the possibility of answers being garbled and distorted.

3. Provide extensive briefing and background material to reporters who are not familiar with the topic or the organization.

4. Familiarize executives with the basic news values. Look for stories with “conflict, drama, and obstacles… Our readers love to read about people, and about how egos and ambitions are shaping companies”, said Dennis Kneale senior editor of The Wall Street Journal.

Information was found in Public Relations Writing and Reporting Techniques Sixth Edition, by Dennis L. WIlcox.

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Chapter ten reading notes, Get the news out there people!!

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Part of any successful publicists or PR professional is alerting the media about newsworthy issues. As we have found out from reading many ways include news releases, anr’s, vnr’s, and media advisories. One new one in chapter ten is a tip sheet. A tip sheet is actually for the publicists. It lets the publicisits know what kind of material a publication or broadcast station is looking for and applying that information to a particular issue. One way to get this information to the publicists is through electronic newswires. They distribute news releases to the search engines on the internet to allow for easy access. People can access these pieces of information by inserting keywords into the search engine.

Information was found in Public Relations Writing And Media Techniques Sixth Edition by Dennis L. Wilcox

Chapter nine reading notes Broadcasting

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In this chapter I learned how much broacast media mean to orgnanizations and businesses. They use many different ways of promoting and broadcasting messages. Radio news releases are very similar to a press release but are even more concise. Radio only has fifteen or thirty seconds to get their message accross so they have to be very effective in a short period of time.

Another way of being vocal in the broadcasting world is through audio news releases. These are more appealing to listen to because they include soundbites and music. People, naturally are more inclined to respond to these because they appeal to more than one sense. There are two types of ANR’s and the first is actuality. Actuality is when a person with a good radio voice reads a message over the radio. The second is a soundbite, and that is when a clip of a celebrity, satisfied customer, or a employee reads the message.

Lastly, another great way of reaching mass audiences is through public television such as talk shows. Many people love watching these because it represents “real” people talking about “real” issues. This is a great way to release what you want to say to a large audience.

Information was found in Public Relations Writing And Media Techniques Sixth Edition by Dennis L. Wilcox

Reading Notes Chapter 8, Selecting Publicity Photos and Graphics

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Chapter 7 touched on this subject but this chapter does a great job of showing just how important pictures and graphics are in making an effective news release. One way the pictures have made such an impact is the camera quality these days. People use the cameras to make a simple picture look alot better. When the pictures are uploaded onto a computer they are then cropped to portray only what is supposed to be shown and make the picture even more appealing. Photos that are taken for publicity should have no more thatn 4 people in it to keep the focus on those people. All of these photos should be kept in a folder for references in the future. Lastly keep the captions that go with the photo short and simple.

Information was found at Public Relations Writing And Media Techniques Sixth Edition Dennis L. Wilcox

Reading Notes chapter 7, NEWS FEATURES

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Feature stories create buzz or publicity for products and services. Also, background information is given to help better understand what is going on in that particular story. When writing a feature story provide facts and information that is informative to the reader. There are four approaches to feature writing…

1. Distribute a general feature to a variety of publications

2. Write an exclusive article for a publication

3. Interest a freelancer or reporter in writing a story

4. Post feature articles on the organizations website

While having said that about the approaches to feature writing now I will show the different types of features:

1. Case study

2. Application story

3. Research Study

4. Backgrounder

5. Personality Profile

6. Historical Feature

To make a feature better understood; writers should use photos and graphics to help the readers come to a conclusion about the story better. Also, the story should be overall entertaining.

Information came from Public Relations Writing And Media Techniques Sixth Edition, Dennis L. Wilcox.

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