TOW 9 advice on blogs

Leave a comment

1. Blog often- Blogging often keeps you updated along with follows on whats going on with people you follow.
2. Add pictures- This makes for an interesting blog to read
3. Hyperlink- This makes it easy for people to access websites easy and quick
4. Comment on others blogs- This allows for the further viewing of your own blog.
5. Focus- Make sure your writing stays on subject. This is easier to read.
6. Categorize- Categorize your subjects so people can pick and choose what they want (people like choosing).
7. Stay current- Write on issues that are happening now so it is fresh on the mind’s of readers.
8. Change your theme- Doing this will keep people curious about what is next.
9. Ask questions- Doing this allows for people to respond back to your blog, creating followers.
10. Give social media site- Doing this allows for people to see what other writing you may be doing. Also creates common interest relationships

Advertisements

TOW 8 annoying PR people

Leave a comment

I found ten ways that PR professionals annoy journalists on http://tajanicole20.wordpress.com/2010/04/15/10-ways-pr-practitioners-can-drive-a-journalist-crazy/.

PR pros and journalists have to work together. Alot of times it is smooth, but their are some ways that a PR person can drive a journalist crazy.

1. Problem- PR practitioners tend to not have enough information on a subject, and can leave a journalists with limited information to edit and send in.

Solution- Educate yourself with the right information so you can provide the journalists with the right information for their story.

2. Problem- Journalists think that PR practitioners have no idea on what is newsworthy.

Solution- Find a journalists that is willing to help you decide what is newsworthy and not. Also, compare what you have said with things in the news.

3. Problem- PR pros use hype words that make them sound imcompetent to journalists.

Solution- Just state the facts, don’t use hype words. Journalists get paid to write let them hype things up.

4. Problem- Journalists think that PR people twist their story to fit their agenda.

Solution- Just provide what is their in the story not what you want to hear or see.

5. Problem- PR people are never available for journalists. Journalists say PR people are hard to get ahold of and rarely have comments.

Solution- Work with the journalists and make yourself available. This will encourage the journalist to write a better story.

6. Problem- Journalists find that PR people have little regard for their deadlines.

Solution- As a PR person, be cautious and considerate of the journalist deadline. Also, be sure to actually give them some part of the story early in advance.

7. Problem- PR people call journalist too much.

Solution- Call once and ask to be called back. If it is important enough the journalist will call you back.

8. Problem- PR people give to many gifts to get their story published.

Solution- Simply dont provide them. Let the story speak for itself.

9. Problem- PR people are seen as over accessive.

Solution- Dont email and fax too much about why your story is not published. Just wait for an answer.

10. Problem- PR people do not provide the meat of the story to the journalist.

Solution- Do not be wordy just say what needs to be said and leave it at that.

TOW week 7

Leave a comment

Thank you professor Nixon, for yet another news lab. They seem to never surprise me. Although this was very educational, I thought I would show what I learned and how I will use my new knowledge. Story telling is a very important way of gaining attention to yourself, client, or company. Story telling has been a major source of persuasion ever since the beginning of time. A philosopher named Fisher described storytelling as the number one way to persuasde someone. For PR professionals persuasion is the root of their profession. Here are the five steps.

1. Choosing a story

2. Making a storyboard

3. Reporting with multimedia

4. Editing for the web

5. Producing the story

Choosing a story is pretty obvious but vital, but choosing a good story is even more vital. If you choose a story noone is interested in then you will fail in your job as a PR professional. So, naturally choosing a good story is the way of winning people over to listen to what you have to say.

Making a storyboard is another aspect of the many things you have to do when putting together a story. They help you keep things organized and on the right track. This is the most important aspect of storytelling to some writers.

Reporting with multimedia is a way of developing relationships with people so you can have someone to feature your story somwhere. This is a great way of making sure that you will have coverage when needed.

Editing for the web is a task that should be mastered. Lets face it, everything is done on the web now. Being able to make something accessable to web viewers is a great commodity. PR people should have to master this because this is a major way of succeeding or not. The ability to edit for the web is a tool that will help a company beyond words.

Finally, when you put it all together you have to produce it. This is almost like a sales pitch. You “throw it out there for people to choose what they like about it, and hopefully its everything.

Once again this newslab was very constructive and educational. Thanks teach for the mind stimulation once again.

This information was found on the newslab. This was helpful  NewsU so use it to better your understanding of storytelling to the media.http://www.newsu.org/node/338

See full size image

TOW 6 be funny and tell stories

Leave a comment

I had the privliedge this week of listening to the poscast Coming Up PR. The three hosts did a great job of making the podcast enjoyable and easy to listen to. They talked about what they had heard at conferences. They stayed mainly on the subject getting your message heard. According to one conference speaker, Mark Evans, he said make your message funny. He said that if your message is funny then people will want to listen more. This was his favorite way of showing his message on the social media sites. Being funny allows for people to draw their own conclusions and make up a story in their head. In doing this, that story they make up will relate to something that happened in their life. All of this connection provides the want for more listening to the people who came up with the message. Another guy they really liked was Ze Frank. He also talked about getting your message heard. He had a different way, but the two ways relate a lot. Frank talked about using emotion to grab listeners. I, also, think this is a tremendous way of reaching and connecting with audiences. People like to have an emotional tie to something. It makes people feel like they belong to something. If people can emotionally relate to someone speaking a message,  then that speaker increases his or her chances to being heard again. Having emotion for something is a very strong feeling. Emotion stem from the yearning for something and messages that are emotional succeed more in satisfying people wants. 

Podcasts can be a great tool for people trying to keep current with PR and marketing. These podcasts talk about current events and ones that people want to hear about. There is much to be learned from these. People who listen can learn what people really care about and the right ways to handle situations. They are hearing first hand advice from people who are very good at what they do. This was a great podcasts and one that  I am interested in.

T.O.W. Find out how much I like twitter

Leave a comment

My twitter experience was very different than I expected. All I had heard about twitter was that it was status updates (facebook). Honestly, I was a twitter hater before this. But, after using it I found that the social networking site is much more than that. I can not even begin to write how many links I checked out from other peoples tweets that I was very interested in. Many of the things that I read were very interesting and furthered my knowledge on some things. Many thoughts I had were incomplete and very limited. After twitter and getting responses from people, those incomplete thoughts became very structured and educated. I got to follow people that I was curious about and see what they were thinking and what they were interested in. For example, I thought I liked some celebrities but after viewing their twitter page I realized I did not. Another great thing was I saw people asking for internships and jobs, and people actually were responding. That is one thing that I did not expect. The amount of professionals that are on twitter amazed me also. People were tweeting about issues that were very current and interesting. These professionals were helpful to me on issues because they helped me form basis for ideas and arguments that I might have on certain subjects. The value of twitter in my future can and will be “through the roof”. I plan on networking to find jobs, common interest people, and lastly interesting articles. I now know that if I am wondering what people are thinking about an issue I can go to the direct link of the issue and see for myself. Twitter is a great way of seeing what real people are saying about issues and not what the media has made up for the pleasure of viewers and ratings. My link is http://twitter.com/charliepunter and I plan on staying current and up to date on things through twitter!!

TOW 4 Great Lab

Leave a comment

This NewsU Lead Lab was very interactive and educational. It was very accessible and navigational which made for easier learning. This was very important because so much of PR Writing is news releases, features, and grabbing the attention of interested readers. Learning how to write proper leads that inform, entertain, and interest people is vital in the PR world and should be mastered. This course starts you in the right direction.

When righting a lead you must be sure to choose the right one. There are two different types of leads and they are direct and delayed leads. Each one can be very useful if used correctly. Here are how you can make sure you use them correctly.

Direct- Give me the news

Delayed-Story

There are other leads that come out of direct and delayed leads, and I will show you what and how to use them.

Direct- There are two different types of direct leads and they are summary and analysis.

                Summary- This lead answers the 5 w’s and the 1 h.

                Analysis- Lets you understand it in the perspective you choose.

Delayed- There are more delayed leads than direct and here they are.

                 Anecdotal- Illustrates the complete story

                 Signicant Detail- Gives in depth detail to the story for a better overall understanding

                 Emblem- Using one event to show a larger problem

                  Round Up- Uses all of the above to demonstrate a trend

Again, leads are very important and this lab did a great job of illustrating that. Leads are what grab the attention and keep the reader on the page. These skills will allow for writing successful leads. Mastering these skills will help someone seperate themselves from other writers. The more you can set yourself apart from others is to use these tools to the best of your ability.

Information was from the NewsU Lead Lab

Comments create stream of thought tow 3 Charlie Edwards

Leave a comment

Blogs reveal what people feel about a particular issue. The comments that stem from blogs let the blogger know how people react to their thoughts. Commenting on blogs can also insight the blogger to new ideas that one arrives at after reading their blog. Also, commenting is a way of brainstorming and throwing ideas around. When a blogger ask, “any suggestions?” People commenting should give their best suggestion if they feel it necessary. Commenting on blogs is a way to benefit all parties included. Readers can go to blogs to find out more information about something, and if there are a number of good comments then the reader can be better educated on that subject. When someone writes a blog that is just half of the blogging process. Blogging was set up for people to share ideas and let people know what is going on with a subject. So, comments are just as important as the actual blog to me. Without comments blogs would be just another thought that gets wasted.

What advice would you offer on writing effective blog comments? First and foremost, BE HONEST! Writers do not want people to respond with lies because that is not what blogs are for. I would also advise on making sure to answer each individual question the best way possible. Also, be very clear and concise. Readers want quick points, not something they have to search an hour to find. Those quick points in responses also let the blogger arrive at a new idea quickly as well. Another point of advise would be to consider the source and the readers. Make sure when commenting on a blog that you answer the question honestly, but in a way that readers can understand. Another good way of saying this is be educated on the subject before commenting. That will benefit all parties in the best way possible.

Older Entries